The CAREpoints Difference

A Free Training for Membership Professionals

Discover an entirely new way to approach membership growth and retention - by delighting your members in every stage of their experience with you

(and the best part is that CAREpoints make your membership easier to run, too!)

In this FREE Online Training, You'll Discover

How to show your members and prospects that you hold the solution to the problems they’re experiencing right now

How you can continually encourage your new members that they’re in the right place to get what they need

Retention strategies that reduce churn and increase the renewal rate for each and every one of your members… boosting profitability and membership numbers!

How to show your members and prospects that you hold the solution to the problems they’re experiencing right now

How you can continually encourage your new members that they’re in the right place to get what they need

Retention strategies that reduce churn and increase the renewal rate for each and every one of your members… boosting profitability and membership numbers!

Plus I’m going to show you exactly how you can build this for your organization in a way that practically automates the entire experience so you can focus on the rest of your responsibilities

We’re moving into a new era for membership organizations.

Your members and prospective members are looking for MORE than simply belonging to the premier source of information. Their budgeted dollars are being scrutinized more closely, and they’re requiring real value before they’ll join or stick with you.


And frankly, the entire world’s landscape has shifted. Value, connection, resources and journey are more important than they’ve ever been… and if you’re not keeping up, you’re left behind.

It’s entirely possible that you haven’t given thought to the member journey your organization has in place… and that’s okay.

But maybe, just maybe… it’s time to do something different.


The good news? You’re not doing this alone.


I’ve watched and helped membership organizations grow since 2005, and over the last few years I’ve been attuned to the shift that’s been taking place. Which means I’ve been expertly positioned to help my clients provide the value their members are looking for, the way they’re looking to do it.


And that’s why I can bring this information to you live this coming Thursday.

Hi, I'm Joy Duling.

I'm the Chief Visionary behind JourneyCARE and Founder of The Joy of Membership.

It’s my job to help membership-based organizations and associations just like yours create incredible member experiences… from before they join to after they renew, and everywhere in between. Clients hire me to help them deliver high value member experiences, so that members WANT to join, WANT to engage, and WANT to renew.


Since 2005, my team and I have helped clients:

  • build enough value around their membership idea to achieve sustainable annual revenue


  • engage their board and committees in value and member experience conversations


  • launch online communities to expand the reach of their work and create opportunities to serve members in new ways


  • successfully plan and flawlessly execute value-rich industry events


  • implement membership software to make it easier to serve members well


  • re-design and re-message their websites so that the value of membership comes through loud and clear


  • tell their story of value and impact in a way that wins national PR, enviable awards, and grants at every possible level – local, corporate, foundation, state and federal


  • run their entire operations in a lean, virtual manner so that value is easier and less costly to deliver

I’ve been doing this a really long time, and I’ve seen a lot of things - and it’s this behind-the-scenes access to hundreds of membership organizations that has allowed me to see firsthand what works and what doesn’t… and distill that into a guide to help you learn from my years of experience.


I will show you exactly what to do - and in what order - so your members stay engaged, renew, and refer their friends.


It really is that simple. I’ll show you how.


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