JourneyCARE or Wild Apricot (or Both?)
Given that we have so many clients at The Joy of Membership who use Wild Apricot, I've been asked a lot lately if JourneyCARE is a "competitor" of Wild Apricot.
This is a tricky question to answer because they are two very different products.
Wild Apricot is a membership software.
JourneyCARE is member care software.
While this may seem like semantics, the difference is apparent when you explore the products.
Wild Apricot emphasizes membership sign-ups, renewals, event registrations, etc. It is a transactional platform.
JourneyCARE emphasizes CAREpoints and automations. JourneyCARE says, "when a transaction happens, what would you like to do? Would you like to send an email series? Would you like to tag the contact? Would you like to assign someone to do a task?"
In short, the focus in JourneyCARE is on personalizing the member experience and building a journey that nurtures the relationship and makes a member feel like you truly care. The result is faster joins, more enthusiastic engagement, and renewals that happen without hesitation.
Quite frankly, it's the *member care* is sorely missed in *most* membership software today.
In creating the JourneyCARE platform, it was never the intent to shift any of our Wild Apricot clients away from that product. The aim was simply to fill in the gaps and allow our clients to attract, engage, and retain members in the most optimal way for them. Sometimes that's with Wild Apricot, sometimes JourneyCARE, and sometimes through a creative integration of both.
Running your membership shouldn't feel difficult!
Explore how JourneyCARE can streamline your work and make it easy to attract, engage, and retain more members.
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