Deliver personalized attention to your members from first contact through renewal - consistently, easily, flawlessly.

No longer is it good enough to simply "provide value". Members expect a modernized experience that delivers what they want, when they want it.


That means that it's time to stop running your organization with antiquated systems, misfit software, and a whole lot of hope.

Let's sprinkle a little JOY into your membership.

With JourneyCARE™ from The Joy of Membership, your members will:

Sign up faster and more easily, so all you have to do is get them interested in the first place


Stay longer, which means you’ll spend less time chasing new members to fill the spaces left by the ones who are no longer with you


Renew more frequently, increasing your average lifetime value of each and every member you sign up


Refer more readily, so you put your membership base to work for you as your advocates


PLUS you will be able to do all of this practically on autopilot… leaving you more time to focus on running your membership and all its facets, instead of running in circles trying to keep up with your members’ needs (or risk losing them when you’re not giving them the experience they want.)

Here’s how it works:

Lead Capture and Signup

Every organization has a pipeline - prospective members or donors who will be ready to make a joining decision at some point in the future.


But if you don’t have a central area for that pipeline to live (and we’re not talking about an outdated Excel spreadsheet that doesn’t actually track any information for you)... you may as well not even have one to begin with.


That’s why JourneyCARE is designed to help you capture the information of each and every prospective member… AND follow up with them in a way that’s proven to help them convert to active, excited and engaged members.


From your information capture page to the signup form - JourneyCARE is designed to put this marketing piece on autopilot so your only job is to send interested people to a designated page… and let the app take care of the rest.

Member Database and Organization

Keeping track of your active vs. inactive members, their dues, their membership level, their benefits… all of it can be overwhelming and difficult to keep track of if it’s not in one centralized location.


Even if it’s all in one place, updates are often manual and clunky, leaving you to do more work than necessary to make your system work together.


With JourneyCARE, you don’t have to worry about whether one part of your organization talks to another - it’s all contained in one easy-to-use database.

Member Database and Organization

Have chapters or a connected network of clubs? JourneyCARE has shareable solutions.

Renewals on Autopilot

No more stuffing letters. No more sending out emails one-by-one or reconciling checks with accounts


Now you can activate your renewals AND capture payment in one easy-to-use platform - from renewal reminders and marketing materials to processing credit card information - your renewals just got easier.

Member Engagement and Delight

The biggest key to keeping members longer is to get them involved - and keep them that way. And with JourneyCARE, you can do that with a simple click of a button.


But what’s more, your program will come pre-loaded with fully customizable templates that you can use right away to begin engaging your members and giving them the experience they crave.


From surveys to content to newsletter-style updates - you’ll be able to create a two-way conversation with your members easily and hassle-free.


Plus, you can connect with your customers on ANY device - with a full-feature mobile app that brings your organization into the 21st century (with better engagement rates, to boot!)

Member Engagement and Delight

Member Experience Tasks and Time Management

Running an organization like yours can be completely overwhelming - which is why JourneyCARE will help you support your members with a fully integrated member task list.


From support calls to customer service questions - JourneyCARE will make it easy to delegate to your team and get things done.


Members Only Areas

If you want to provide resources and content to your members… this is the place to do it. JourneyCARE not only allows you to create a secure members’ area… but also allows you to create automated messaging to encourage them to log in and consume the content.


When they’re able to easily access the value they’re paying their dues for… they’ll stay longer, renew faster, and refer more.

Members Only Areas

Have chapters or a collaborative network? JourneyCARE has shareable solutions.

JourneyCARE™ is More Than Just a Platform or Software… it’s what you’re able to do with it.

The crux of the matter is that it doesn’t matter what software you’re using if you’re not able to… well, use it!


Which is why JourneyCARE is more than just software. It’s a fully ready-to-implement solution that gives you what you need straight out of the box.

  • New member onboarding sequence (to get them engaged quickly so they get value immediately)...


  • Member referral program automations to help your members turn into your advocates and sell your memberships for you…


  • Previous member win-back campaign (because one of the easiest people to sell to is someone that’s bought from you before)...


  • Interest survey campaigns to help you gauge where your members will see the most value (so you can give it to them)..


  • Holiday and Milestone touchpoint campaigns to help you keep front-of-mind throughout the entire year


  • Added-value touchpoint campaigns to help you showcase the additional resources you’re delivering on a regular basis


  • Event campaigns and sequences to improve attendance and revenue from non-dues activities…


  • Member renewal campaign to keep them with you every single time their membership is due to expire…

And many, many, MANY more!


In fact, new campaigns and sequences are added on a regular basis - and as a JourneyCARE customer, you get these automatically deployed to your software. No installations, no heavy lifting. Just click, customize and send - and your member engagement and retention will go through the roof!

Meet the Visionary Behind JourneyCARE™

There is a real JOY in JourneyCARE: Joy Duling!


It’s my job to help membership-based organizations and associations just like yours create incredible member experiences… from before they join to after they renew, and everywhere in between. Clients hire me to help them deliver high value member experiences, so that members WANT to join, WANT to engage, and WANT to renew.


Since 2005, my team and I have helped clients:

  • build enough value around their membership idea to achieve sustainable annual revenue


  • engage their board and committees in value and member experience conversations


  • launch online communities to expand the reach of their work and create opportunities to serve members in new ways


  • successfully plan and flawlessly execute value-rich industry events


  • implement membership software to make it easier to serve members well


  • re-design and re-message their websites so that the value of membership comes through loud and clear


  • tell their story of value and impact in a way that wins national PR, enviable awards, and grants at every possible level – local, corporate, foundation, state and federal


  • run their entire operations in a lean, virtual manner so that value is easier and less costly to deliver

And now, I’m bringing all that expertise directly to YOUR systems and YOUR processes to help YOU make running your membership even easier.

Running your membership shouldn't feel difficult!

Explore how JourneyCARE can streamline your work and make it easy to attract, engage, and retain more members.

What People Say About Our Fresh Approach

"My first response was 'OMG this is so cool!' This will teach our leaders a BRAND NEW SKILL."

Karin W.

"I wish I had known about this before I signed up for Active Campaign!'"

Cindy S.

"I especially like the conversation/member contact feature to log a history of interactions with members….the paid member access to content…and the triggers feature is really cool."

Bruce B.

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