News & Updates
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Ad Manager: Sales objective for Meta Ads
March 27, 2025
Our dev team continues to work toward the goal of making management of your ad campaigns directly inside of JourneyCARE as powerful as using Meta's own Ad Manager.
The latest update allows you to optimize your campaigns for high-value actions, such as purchases, lead generation, and customer inquiries. This feature is designed to help businesses reach people who are most likely to convert, increasing return on ad spend (ROAS).
We now fully support conversions from both website and messaging apps such as Facebook, Instagram, and Whatsapp.

Campaign statistics reporting got a little TLC from the development team recently with a few new upgrades rolling out. Overall Summary section has been added for quick insights. Engagement Analysis is available over a customizable 90-day window. Conversions Over Time provides you with a visual graph to track revenue trends. Our goal always is to provide you with the most complete picture we can at a glance. We hope you find these latest enhancements to be helpful!