more members.

more donors.

more sponsors.

more volunteers.

less work.

more members.

more donors.

more sponsors.

more volunteers.

less work.

Discover the JourneyCARE® difference.

Our software does what you've likely wished your software could do.

  • Member care that practically runs itself

  • Easier communications via email, text, social messenger, phone

  • Awesome revenue boosters that can run alongside what you currently offer

  • Automated relationship-building for members, donors, sponsors, volunteers

  • and so much more...

Some even call it "transformative".

"If there's one thing I've learned in our quest for operational excellence, it's the undeniable value of a great contact management and LMS system. Having recently integrated JourneyCare’s innovative platform into our daily operations, I want to acknowledge just how transformative it has been for us.

I’ve lost count of the times I have said "I wish we had adopted this system a long time ago!". It has not only streamlined all our workflows, making them more efficient and transparent and the intuitive design means we spend less time on mundane tasks and more on what truly matters — delivering exceptional value to our clients. Events, membership, messaging and even social media planning all working together has been a game changer for us.

From initial design concept to onboarding and delivery, led by the incomparable Joy, exceptional support has been a stand out feature. Responsiveness and attention to detail have made what could have been a complex transition seem almost effortless. Joy’s dedication to tailoring the system to fit our unique needs has not gone unnoticed, and working with her has been nothing short of delightful.

In this digital age, where time is of the essence, this contact management and LMS system has reshaped the way we view operational efficiency and set a new standards for what we expect.

For anyone sitting on the fence about whether to make JourneyCare their partner for membership, client messaging and so much more, the only regret for us is that we didn’t move to them sooner."

Michael Smith

Chief Operations Officer

Coaching Supervision Academy

Growth can require a whole lot of work...

- or - we can sprinkle a little JourneyCARE magic on it.

Using JourneyCARE® feels different because the company and leader behind it is different.

As a social services professional with a Bachelor's Degree in Psychology and a Masters Degree in Social Work, Joy Duling isn't your typical "techy" founder.

Joy has been working with leaders of associations, trade groups and nonprofits through her consulting practice, The Joy of Membership, since 2005.

She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.

But beyond industry experience and education...

  • Joy Duling is the calm voice you want to have in the room when you, your team, or your Board is overwhelmed by ideas and options.

  • She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.

  • She's a planner of systems and driver of progress that helps your organization achieve stretch goals.

  • She's a gifted facilitator of conversation, collaboration, and constructive growth.

  • And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on something new.

Joy brings her real-world experience to every JourneyCARE project, ensuring that our clients understand exactly how to leverage the software to get the results they want.

A software experience like no other...


"Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future..."

"Our organization was in need of someone who could help us feel more relevant in today’s world – from the outdated website design to our effective but manual outdated processes.

Joy and JourneyCARE helped us easily implement changes and new solutions that allowed some of our dreams come to life while keeping our existing Wild Apricot membership system intact.

We were in need of ways to automate processes like annual renewal forms, response emails, and event attendance reporting so that our members know they are important to us because they receive timely responses and follow-ups. Our existing system couldn’t achieve this for us, but we didn’t have a solution that worked within our small organization’s constraints until we found JourneyCARE.

Joy’s team partnered with us on new integrations and automations to solve our problems. The care we received has been top-notch since Day 1. Joy and her team have made us feel like part of the family - always available to help and answer questions along the way.

Becoming part of the JourneyCare family has opened our eyes to new ways to improve our processes for the future, and we look forward to working with Joy for years to come."

Allison Ellis, Executive Director

Association of Attorney-Mediators


"... went above and beyond our expectations to make sure our JourneyCARE implementation was successful..."

"NAME (The National Association of Miniature Enthusiasts) is 50 years old! And many of our members have been members for most of that time. We were looking for a system to replace a custom made system that has been in use since the latter 1990's. Our internal systems are built to take into consideration that many of our members do not use computers. And our way of handling memberships is far from industry standard.

We were attracted to Journey Care because of the flexibility in setting up the fields and reports, accommodating all of the different things that we track for our members. We were also attracted by the workflows that would do so much automation/notifications for us.

In spite of our very different way of working, Joy had the utmost patience with us and went above and beyond our expectations to make sure that our JourneyCare implementation was successful. From custom forms to custom reporting, she has helped to make the transition as painless as possible.

We do not feel we would have gotten a better experience or a more custom implementation for the cost with any other CRM vendor out there."

Janet Smith

National Association of Miniature Enthusiasts


"... has helped us to strategically plan in advance and avoid many pitfalls we would have found ourselves in."

"ICN interviewed numerous agencies, software companies, and developers to help us build our membership website for 8+ months – with little to no success. Then we met Joy Duling at JourneyCARE!

It has been, and continues to be such a joy to work with her and the JourneyCARE team. Not only does she get the job done, but she isn’t afraid to think outside the traditional box of developing a membership-based website.

The ability for her to process the vision we have before us, has helped us to strategically plan in advance and avoid many pitfalls we would have found ourselves in. She is a true professional, she gets the job done, when she doesn’t know the answer she quickly finds an answer, she teaches us how to do things ourselves, she is available, and she truly cares.

That is why we currently call JourneyCARE a strategic ICN partner and with full confidence, recommend Joy Duling and her team!"

Greg McCoy

International Christian Network


"Both the leadership and members were delighted with the result."

"After 15 years experience with dozens of nonprofits I knew immediately that I was going to need a major resource to meet the challenge of a startup organization with a tiny budget and an even shorter deadline to launch their association management platform. Joy Duling’s JourneyCARE was the answer to my prayers.

She understands the critical importance of focusing on relationships instead of transactions. After discussing our needs and with no time to build a platform from scratch, she helped us assemble an extraordinary core of software apps to meet our needs for a high quality website, event management platform, an automated email marketing process, and an effective dedicated member center.

Both the leadership and members were delighted with the result. The organization now has a front page news feed to showcase member accomplishments. Event registration is smooth and handles discounts and contact-less checking effortlessly.

The member-only community center includes a unique, private social network, and allows the board to meet in a private virtual “Boardroom”. The membership pipeline function enables the membership team to provide real-time membership forecasting to the leadership.

All along the way, Joy as been a “Joy” to work with. If your organization is ready to go from “Status Quo to Grow”, I recommend Joy Duling of JourneyCARE."

Jerry Gitchel

President, Leverage Unlimited, Inc.

Former Manager, Jacksonville Business Professionals, Inc.

Growth doesn't need to feel difficult!

Explore how JourneyCARE® helps you save time and serve people flawlessly.

What People Say About Our Fresh Approach

"My first response was 'OMG this is so cool!' This will teach our leaders a BRAND NEW SKILL."

Karin W.

"I wish I had known about this before I signed up for Active Campaign!'"

Cindy S.

"I especially like the conversation/member contact feature to log a history of interactions with members….the paid member access to content…and the triggers feature is really cool."

Bruce B.

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PO Box 9158, Peoria, IL 61612 | (800) 509-5805 |